Post Thu Nov 18, 2021 4:20 am

What are spam traps in Email Marketing?

A spam trap is an email address (usually active at one time, but now abandoned) that’s used to expose illegitimate senders who add email addresses to their lists without user permission. Though well-intentioned, these traps don’t just identify bad senders, they also expose marketers who aren’t exercising enough control over email permission and list management practices. You can remove spam traps from your email list by using email checker tools and be more deliverable to your clients.